45
armadillo trap
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$71.85avg listing price — sweet spot $15–$100
Growth
Good+43.1%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,577.91avg incumbent reviews — the moat a new listing must climb
Price range
Okay$25.73–$235.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$152K$152K/yr · 44K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad6.3%return rate — above 5% kills the launch gate
Competition
Bad83%top-5 click share — a locked-up shelf