30
ariens friction disc
Skip itSoft demand (-88.9% this quarter) — this niche doesn't clear our bar today.
Price range
Great$14.74–$36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great139.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.46avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 23K searches
Growth
Bad-88.9%90-day search growth — must beat 0% to launch