78
archway
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Growth
Incredible+146.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$39.14avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good610.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$297K$297K/yr · 252K searches
Price range
Okay$3.68–$201.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale