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apple wood chips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Price range
Good$5.22–$34.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,166.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay$101K$101K/yr · 51K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand