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apple tree
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great110.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.12avg listing price — sweet spot $15–$100
Price range
Good$8.49–$133.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$113K$113K/yr · 123K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale