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anti rodent strobe light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$63.28avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,716.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$27.32–$188.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$189K$189K/yr · 42K searches
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price