37
anti ice yard sign
Skip itSoft demand (-96.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible12.29avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$11.33–$34.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 54K searches
Growth
Bad-96.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier