60
ant spray
Launch itA $5.0M/yr market growing +89.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$5.0M$5.0M/yr · 2.9M searches
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Growth
Great+89.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.10–$22.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.84avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad14,531.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand