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ant bait stations
Launch itA $19.7M/yr market growing +72.6% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$19.7M$19.7M/yr · 8.5M searches
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+72.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Price range
Bad$5.20–$17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad53,578.14avg incumbent reviews — the moat a new listing must climb