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african violet pots
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Review moat
Good1,410.63avg incumbent reviews — the moat a new listing must climb
Market size
Good$281K$281K/yr · 125K searches
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Price range
Okay$4.96–$18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand