72
aerator shoes
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$22.91avg listing price — sweet spot $15–$100
Price range
Great$11.90–$36.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+71.1%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good956.17avg incumbent reviews — the moat a new listing must climb
Market size
Good$484K$484K/yr · 319K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Signals Quality Gap