46
adze
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Review moat
Great137.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.12avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$13.72–$182.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$49K$49K/yr · 59K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale