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advance 375a granular ant bait
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+91.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.47avg listing price — sweet spot $15–$100
Market size
Okay$103K$103K/yr · 60K searches
Review moat
Bad32,489.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.97–$14.78cheapest to priciest tracked listing — scored on the share inside $15–$100