52
adirondack chair with footrest
Worth a lookShows low returns (0.9%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great174.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Avg price
Good$173.85avg listing price — sweet spot $15–$100
Market size
Bad$76K$76K/yr · 125K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$90.11–$323.94cheapest to priciest tracked listing — scored on the share inside $15–$100