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954-04195a
Skip itSoft demand (-94.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Great137.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Price range
Good$8.92–$29.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 17K searches
Growth
Bad-94.7%90-day search growth — must beat 0% to launch