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54

942-05056a

Worth a look

Shows searches that convert (14.7% search→purchase), but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 96Conversion 97Competition 21Returns 46Price range 95Avg price 95Brand share 50Review moat 71Quality gap 28

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+145.7%

90-day search growth — must beat 0% to launch

Avg price

Incredible$29.69

avg listing price — sweet spot $15–$100

Price range

Incredible$20.94–$57.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good653.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$32K

$32K/yr · 7K searches

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