Skip to content
51

792105 briggs & stratton air filter

Worth a look

Shows searches that convert (24.0% search→purchase), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 69Conversion 100Competition 23Returns 98Price range 62Avg price 76Brand share 40Review moat 59Quality gap 17

Conversion

Incredible24.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$15.53

avg listing price — sweet spot $15–$100

Growth

Good+50.0%

90-day search growth — must beat 0% to launch

Price range

Good$8.49–$25.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,128.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$55K

$55K/yr · 15K searches

Reviews