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62

6 ft patio umbrella

Worth a look

Shows demand growing +184.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 97Conversion 16Competition 90Returns 47Price range 65Avg price 95Brand share 71Review moat 39Quality gap 73

Growth

Incredible+184.2%

90-day search growth — must beat 0% to launch

Avg price

Incredible$44.22

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$14.56–$145.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Review moat

Okay2,554.23

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$86K

$86K/yr · 155K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals Trending

Search terms