54
6 foot fence
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($11K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Growth
Great+69.3%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$111.13avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,444.91avg incumbent reviews — the moat a new listing must climb
Price range
Bad$28.95–$370.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$11K$11K/yr · 37K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale