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Worth a lookShows searches that convert (16.7% search→purchase), but a small market ($54K/yr) keeps it on the watch list.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$15.34avg listing price — sweet spot $15–$100
Price range
Good$6.94–$38.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good678.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+38.9%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 21K searches
Signals No Dominant Brand