42
55 gallon drum
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great487.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$123.44avg listing price — sweet spot $15–$100
Market size
Good$344K$344K/yr · 320K searches
Price range
Okay$9.85–$199.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale