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50th birthday yard signs
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Price range
Good$5.80–$41.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good826.72avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.1%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 45K searches
Signals No Dominant Brand