62
5 gallon nursery pots
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.30avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$6.54–$64.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+54.7%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,177.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 96K searches