57
4x4 brackets
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$45.73avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Review moat
Great164.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+45.6%90-day search growth — must beat 0% to launch
Price range
Good$4.77–$162.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 52K searches
Signals No Dominant Brand