57
4 inch terracotta pots
Worth a lookShows a sweet-spot price point ($24.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.23avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$9.39–$36.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good668.65avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 82K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand