53
4 inch pots for plants
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$6.79–$24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$254K$254K/yr · 583K searches
Review moat
Okay1,909.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality