54
4 inch nursery pots
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-29.2% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Price range
Good$6.70–$36.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,730avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 62K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand