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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 85Conversion 99Competition 11Returns 77Price range 45Avg price 53Brand share 8Review moat 36Quality gap 33

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Growth

Great+85.1%

90-day search growth — must beat 0% to launch

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good$12.30

avg listing price — sweet spot $15–$100

Price range

Okay$8.88–$19.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,858.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 33K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

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