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3ft skeleton

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A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 60Conversion 50Competition 41Returns 23Price range 95Avg price 95Brand share 60Review moat 79Quality gap 63

Avg price

Incredible$24.07

avg listing price — sweet spot $15–$100

Price range

Incredible$16.69–$36.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great415.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+35.8%

90-day search growth — must beat 0% to launch

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Market size

Bad$27K

$27K/yr · 29K searches

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