56
36 inch tall outdoor planters
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$80.33avg listing price — sweet spot $15–$100
Growth
Great+60.2%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good725.09avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$13.96–$324.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$97K$97K/yr · 153K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price