27
3017-20
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good749.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Avg price
Okay$199.15avg listing price — sweet spot $15–$100
Price range
Okay$14.54–$345.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 12K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand