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48

3 witches outside decorations

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A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 92Conversion 5Competition 17Returns 22Price range 95Avg price 92Brand share 43Review moat 94Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Price range

Incredible$24.55–$66.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great112.5

avg incumbent reviews — the moat a new listing must climb

Growth

Great+102.1%

90-day search growth — must beat 0% to launch

Avg price

Great$52.16

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Competition

Bad79%

top-5 click share — a locked-up shelf

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 47K searches

Reviews