61
3 point quick hitch category 1
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great199.66avg incumbent reviews — the moat a new listing must climb
Market size
Good$766K$766K/yr · 246K searches
Growth
Good+39.0%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$164.11avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$48.04–$444.72cheapest to priciest tracked listing — scored on the share inside $15–$100