36
3 person sauna
Skip itPrices mostly outside the sweet spot ($72.87–$2509.73) — this niche doesn't clear our bar today.
Review moat
Great319.5avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$318.03avg listing price — sweet spot $15–$100
Market size
Bad$53K$53K/yr · 35K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$72.87–$2509.73cheapest to priciest tracked listing — scored on the share inside $15–$100