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3-1-2 fertilizer
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Great$5.52–$58.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+50.8%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,058.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 36K searches