51
2 inch pots
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$15.40avg listing price — sweet spot $15–$100
Review moat
Good867.53avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.84–$30.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 72K searches
Signals No Dominant Brand