47
15-15-15 fertilizer
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$33.01avg listing price — sweet spot $15–$100
Price range
Great$10.80–$89.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great408.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 30K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Signals Low Review Barrier