79
10x20 pop up canopy
Launch itA $4.4M/yr market growing +134.2% this quarter with returns at 1.2% — clears our launch bar.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Incredible$4.4M$4.4M/yr · 1.7M searches
Competition
Incredible11%top-5 click share — an open shelf
Growth
Incredible+134.2%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great373.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$211.27avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$43.92–$1252.74cheapest to priciest tracked listing — scored on the share inside $15–$100