64
10x12 canopy
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Review moat
Great197.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Good+56.0%90-day search growth — must beat 0% to launch
Market size
Good$436K$436K/yr · 243K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$895.56avg listing price — sweet spot $15–$100
Price range
Bad$132.29–$2696.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price