30
100 qt pot
Skip itPrices mostly outside the sweet spot ($100.45–$237.80) — this niche doesn't clear our bar today.
Review moat
Good539.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$169.23avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Bad$97K$97K/yr · 13K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad$100.45–$237.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price