50
10 x 12 canopy
Worth a lookShows beatable incumbent ratings (4.1★), but a small market ($28K/yr) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+55.6%90-day search growth — must beat 0% to launch
Review moat
Good1,373.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$255.68avg listing price — sweet spot $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 16K searches
Price range
Bad$33.08–$927.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price