43
1 person sauna
Skip itPricing outside the sweet spot ($795.17 avg) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great329.13avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Market size
Good$520K$520K/yr · 139K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$58.27–$1776.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$795.17avg listing price — sweet spot $15–$100