47
wooden bookmarks
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great321.41avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.80avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.51–$20.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 96K searches
Signals Low Review Barrier