47
wood page holder
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great403.69avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.85–$25.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Market size
Bad$36K$36K/yr · 79K searches
Growth
Bad-51.2%90-day search growth — must beat 0% to launch