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sublimation bookmarks
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Review moat
Great207.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.64avg listing price — sweet spot $15–$100
Price range
Great$6.83–$46.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 67K searches