54
small desk calendar 2025
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-47.0% this quarter) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good751.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.48–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Market size
Okay$172K$172K/yr · 271K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-47.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand