51
small desk calendar 2024
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but soft demand (-18.4% this quarter) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Good773.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.56–$19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 239K searches
Avg price
Bad$8.63avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch