43
small desk calendar 2023-2024
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good1,144.9avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.56–$19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.43avg listing price — sweet spot $15–$100
Growth
Bad-41.6%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 42K searches