50
small calendar 2024
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-27.7% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Good648.49avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 308K searches
Avg price
Bad$7.57avg listing price — sweet spot $15–$100
Price range
Bad$2.37–$17.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand