49
small address book
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,017.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.94–$21.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.03avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 186K searches
Signals No Dominant Brand